Marketing Platforms & Digital Innovation Manager

Key responsibilities 

• Execute and localize the country marketing platforms roadmap, ensuring alignment with International digital, data, and platform strategies. 

• Own day-to-day operational readiness, stability, and performance of core marketing and customer-facing platforms in partnership with DDIT and external vendors. 

• Coordinate platform configuration, enhancements, and integrations to support Commercial, Value & Access, and Medical Affairs priorities. 

• Enable Medical Affairs and Value & Access technology execution by ensuring compliant CRM configuration, content enablement, and data capture processes. 

• Support International Medical Excellence and ICE execution by ensuring platforms, roles, permissions, and integrations are ready and adopted on time. 

• Identify and prioritize digital innovation opportunities that improve reach, relevance, efficiency, and user experience across platforms. 

• Translate business needs into clear platform and innovation requirements feeding the DAP and MarTech roadmaps. 

• Design and execute change management and adoption plans for new platforms, upgrades, and feature releases. 

• Monitor adoption, utilization, and platform performance metrics, sharing insights to drive continuous improvement. 

• Act as a cross-functional partner and subject matter expert for marketing technology, innovation, and digital execution. 

Essential Requirements 

• University degree in business, life sciences, analytics, computer science, engineering, or related technical field; Master’s degree preferred; fluent English and Spanish languages required. 

• 5+ years of experience in marketing technology, data, digital platforms, or business analysis roles within complex organizations. 

• Strong expertise in core MarTech and CRM platforms, marketing automation, content enablement tools, and digital ecosystems. 

• Experience acting as a Product Owner or leading requirements gathering for platform and technology initiatives. 

• Solid understanding of data governance, data privacy, and regulatory requirements in healthcare environments. 

• Proven experience driving platform adoption, change management, and ways-of-working transformations. 

• Strong stakeholder management skills with ability to work across Commercial, V&A, Medical, IT, and external vendors. 

• Strategic, digitally savvy problem solver demonstrating Novartis leadership behaviors and ethical mindset. 

Commitment to Diversity and Inclusion: 

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.