Immunology & Neuroscience TA Head

Major accountabilities:

(Region/cluster/country)

• Accountable for delivering the TA sales, market share, and profitability to meet or exceed budget targets.
• Defines, develops and oversees short and long-term strategic marketing (and sales) plans in line with regional & global marketing strategy.
• Monitors market trends, sales and product performance, conducts regular reviews against plans and takes corrective action as required.
• Drives the growth of the TA by establishing growth plans for existing products, effectively manages their life cycle, successfully launches line extensions and new products; establishes and manages effective strategic partnerships.
• Enhances sales force capabilities and continues to develop innovative commercial strategies to ensure success in an evolving healthcare environment.
• Partners with other TAs heads and supports in the development of an agile, customer-led digital and customer solutions strategy which meets the evolving needs of the business, our customers and patients.
• Responsible for the budget and financial performance of the unit.
• Successfully lead the TA team, managing all people-management related processes (recruiting, performance management, coaching).
• Identifies and builds key capabilities, talent pipeline and ensure proper development of assigned people.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt
• Distribution of marketing samples (where applicable).

(Launch and Execution)

• Support the development and execution of comprehensive marketing strategies, including, product positioning, differentiation, and scientific message to maximize market penetration. 
• Partner with the launch teams of the Key countries to create robust strategic plans, ensuring meticulous execution and performance measurement.
• Continually collect and integrate feedback from countries and regions to refine and enhance brand strategy and specific projects or deliverables.
• Analyze market trends and market research, capturing perspective from customers, deeply understanding market dynamics, competition. Use data-driven insights to inform strategic decisions.
• Develops and strengthens strategic relationships with customers (e.g. physicians, key accounts, specialty pharmacies, KOLs and payors) to support medical and commercial activities in alignment with compliance guidelines.
• Optimize sales force performance and return on investment.
• Ensures alignment to all Ethics, Risk & Compliance policies and manage key processes.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)

Key performance indicators:

• BU revenue and revenue growth, market share and market share growth, profitability
• Operational Excellence
• Our Voice survey, D&I KPIs, Capability development, Succession plans strength, High profile turnover

Minimum Requirements:

Work Experience:

• P&L or Unit Accountability
• People Leadership

Skills:

• Agility
• Asset Management
• Business Development
• Business Strategy
• Commercial Excellence
• Cross-Functional Collaboration
• Customer Orientation
• Digital Marketing
• Go-To-Market Strategy
• Healthcare Sector Understanding
• Influencing Skills
• Inspirational Leadership
• Key Account Management
• Market Access
• Market Share
• Market Trend
• Marketing Strategy
• Negotiation Skills
• People Management
• Priority therapeutic areas Expertise
• Product Launches
• Product Lifecycle Management (PLM)
• Profit And Loss (P&L)
• Sales
• Selling Skills
• Stakeholder Engagement
• Stakeholder Management
• Strategic Partnerships
• Value Propositions

Languages:

• English