Brand Manager

Major Accountabilities:

• Own the end-to-end strategy and performance of one or a select portfolio of brands across launch, growth, and maturity.
• Translate International and Regional direction into focused local brand plans with clear objectives, priority audiences, tailored messages, and omnichannel journeys.
• Design and execute integrated campaigns that optimize the marketing mix and strengthen customer engagement.
• Deliver sales, market share, and growth objectives while managing forecasts, demand plans, and brand budgets.
• Lead the cross-functional brand team, partnering with Sales, Medical, Value & Access, and other stakeholders to ensure aligned, high-quality execution.
• Use market research, customer insights, performance data, and key metrics to continuously refine strategy and tactics.
• Shape customer segmentation, patient journeys, activation initiatives, services, and solutions in line with relevant standards and governance.
• Work with global content teams, agencies, healthcare professionals, and external partners to deliver effective, locally approved initiatives.

Requirements:

• Relevant experience in pharmaceutical brand management or marketing. Oncology/ Hematology experience added advantage
• Strong knowledge of pharmaceutical markets, customers, and healthcare systems.
• A proven track record of developing and executing brand strategies, tactical plans, and omnichannel campaigns.
• Strategic and analytical thinking, with the ability to turn data and insights into action.
• Strong financial acumen, including forecasting and budget management.
• Effective cross-functional leadership and stakeholder management in a matrix environment.
• The agility to manage complexity, ambiguity, and competing priorities.
• Confidence using digital and AI-enabled tools in day-to-day work.
• English and Mandarin required.